A Peek Behind The Scenes Into Our Staging Design Process

Depending which market you are in, home staging might still be a fairly new industry. Here in South Florida it has barely set foot and we, as a professional staging company, still have a lot of educating to do when we are called to a project site.

Staging isn’t filling up a room with furniture. It is a very specific, highly defined marketing strategy that gets properties more views, more showings and ultimately more & higher offers in record time. After all, buyers want to be romanced into a potential new home, and be told a fairy tale of how they can use different spaces and create memories for the years to come.

So how do we come up with a winning design concept that gets buyers excited? Besides extensive research into the market and target buyer profile, the design concept must not only utilize the space perfectly but simply said, tell a story.

Watch the video below to learn how we turned an oddly shaped space into a contemporary residence.

Our design team has two main goals in every staging project: 1, create a first impression that leaves the buyer wanting to see more, and 2, ensure that the design is not only beautiful to look at, but thoughtful and useful, showcasing the true best use of each space we stage. Who wouldn’t want to sit in a swivel chair overlooking Biscayne Bay and the Miami skyline?

After staging, this property went under contract in 34 days after having sat on the market for a full year, costing the owner almost $35,000 in carrying costs. Do you have a vacant property that isn’t selling? Contact us today to get a bespoke staging proposal and a winning design concept that will help you sell in record time!