Within home staging, each subtle detail that comes with using artwork is deliberate. While interior designers aim to decorate with artwork to a specific taste in order to provoke conversation, home stagers provide art pieces that fit the size and style of the property, while also ensuring that pieces are tasteful yet subtle. In the home staging business, our goal is to provide custom, tasteful artwork to complement a home in a subdued way as not to detract from the essence of the space. Staging-style artwork is a great way to complement your home, especially if art collecting isn’t your favorite thing to do. Here, we want to share some insights in how we as home stagers deliberate our artwork choices in our projects, and give you some simple guidance on finding artwork for your home.

Stay Neutral With Colors

It’s crucial that loud artwork doesn’t rob the property of its limelight, so when it comes to choosing a color palette, almost always choose neutral tones. To maintain the relaxing qualities of the bedroom, stick to light grays and soft shades so that the room evokes a calm feel without mental clutter. The living room is where you can channel your creative spirit with a lavish punch of abstract, charcoal art or a central bright color to consistently use throughout the space. An apartment on the beach versus an apartment with a magic city skyscape view elicits different design patterns, so try natural tones in spaces with more vegetation and water and adhere to modern, neutral hues for an urban spot.

Pay Attention To Scale And Positioning

A slew of designers will advise against gallery walls and opt for one or two large art pieces here and there. But the truth is, scale and positioning of art completely hinge on the size of the space and vary from room to room. For example, if you stage a living room and use a large velvet couch, you’re not going to hang a small frame above it. Instead, maximize the larger wall space by hanging one large abstract piece above it or, even better, a modern diptych or perhaps a gallery wall made up of a multitude of smaller frames, which together, make up a piece of art of their own. Artwork in the bedroom differs from entertainment spaces. Veer towards more natural, comfortable pieces and galleries on walls with less space. Ultimately, you need to strike a balance between not leaving the walls naked and bland, but also not decorating too busily in an effort to overcompensate for a wide wall.

Branch Out With Textured Pieces And Wall Decor

While home staging artwork shouldn’t outstage the actual property, it should still bring a sophisticated design scheme in order to enrich the space. Remember, the goal is to provide deliberate top-notch art pieces in a subtle way. While abstract, landscape, and natural pieces are typically always a good idea, don’t be afraid to add some unorthodox wall hangings to enhance a room. Textured canvases are one way to consistently add dimension to any room, particularly on larger walls that need to take up more space. Woven, bohemian wall hangings can add a level of comfort to any waterfront home, while a chic metal wall sculpture brings a modern touch to any Wynwood apartment. And don’t forget, mirrors of all shapes and sizes are a classic way to open up any small room or add more reflective natural light in almost every windowless corner.

Need Actual Art Staging Advice For Your Property Sale? Target The Artwork To The Potential Buyer

One of the most crucial questions to ask yourself when using artwork in home staging is, who is the buyer or target for this property? Not only do you have to customize art to size and positioning of the walls, but you also have to tailor each design to who the potential buyer will be. If you stage a contemporary Brickell apartment on the 20th floor of a building, your artwork will exude a cosmopolitan, powerful style. On the other hand, a Mediterranean 5-bedroom family home in Coconut Grove will call for a more casual and relaxed design. From bachelors to families and beachfront homes to skyline apartments, tailoring our artwork to our clientele and location set the tone for the property’s artistic theme.

Our Differentiator: Custom Artwork

At CURATED., we collaborate with our own artists to help us customize each property we stage. Working together, we come up with a design concept that embraces artwork and subsequently creates a theme for the color palette, style, and scale of each piece. The key always remains to create pieces that underline the property’s features, architectural highlights and design theme, never overpowering a space. For us the key lies in a harmonious play between all pieces that go into a project. After all, our mission is to depict a lifestyle a buyer can create an emotional connection with.

Whether you are a fellow stager, interior designer or just looking for some advice on this topic we hope you found this article helpful. If you’re looking for staging services in South Florida, let us know how we can help.

Article contributed by Antonia DeBianchi.