5 Ways Miami & Broward Realtors Can Increase Listing Views on Zillow and Realtor.com
Here at CURATED., we view our relationship with Miami and Broward realtors as essential, as we work together to help them stage and ultimately sell their listings. In our hyper-digital age, buyers rely on virtual tools to find their next home, as well as methods of staying connected in-person.
One way to accomplish this is by maintaining a fresh presence on Zillow or Realtor.com. The more views you get, the more potential showings you have, leading to a higher probability of sale. But increasing views isn’t as simple as it seems. Here, we provide ways you can increase your views on these sites.
FEATURE A POLISHED PHOTO: While not every property needs staging, every property should look its absolute best. Maximize the interior and exterior space you are selling by making each room look polished and enticing to potential buyers. What does this have to do with views on a listing? When it comes to purchasing a home, buyers innately judge a book by its cover. An attractive front picture aims to call buyers to click and see more content about the listing. In our culture of rapidly scrolling through a sea of content, you only have a short window to catch the attention of buyers. Though seemingly simple, the first step in racking up more views on your page is by ensuring the property looks visually appealing. Extra tip: change your cover photo frequently to attract viewers repeatedly. You never know which room will catch the perfect buyer’s eye …
If you have a vacant listing above $1 Million that you are preparing to take to market, or a high-end listing that has sat for a while and isn’t moving, contact us to discuss your luxury home staging options.
HOST OPEN HOUSES: As the country begins to gradually open up, so will more open houses. Among many reasons why it’s essential to post open houses online, one crucial one is that if you do, your Zillow listing will be added to a special group. The group is exclusively advertised to viewers and thus gets more clicks. Even if you decide on cancelling the open house a day before its date, make sure you post the event so that your page receives additional exposure.
While residual effects of the COVID-19 crisis persist, it’s important to cover all your bases and add virtual open houses on Zillow. For-sale listings with the Zillow 3D Home Tour feature received 50% more saves on the website than listings that don’t include the virtual feature. Zillow gives listings with a 3D home tour a special tag, therefore leveraging your site traffic and allowing your properties to stand out.
ADD A VIDEO: Videos are the new photography. While a gallery of photos is undoubtedly helpful while featuring for-sale properties, videos make a huge difference. Especially for those who can’t make it to open houses in-person, videos provide a detailed glimpse into the layout of the home. Even if you don’t have the resources to create a 3D home tour on Zillow, simply uploading videos of a home allows for buyers to feel as though they are walking through the house instead of just viewing a pretty photo. Creating a comprehensive page with all of your multimedia resources and details of the house will increase views and ultimately probability of sale.
#USESOCIALMEDIA: Social media is instrumental in marketing both your brand and your properties. Twitter and Facebook help with engaging and starting conversations with potential buyers, as well as publicizing open houses through another net of communication. But as you know, in real estate, visuals are what capture buyer attention. Instagram requires a lot of content. Begin content creating by collecting visually appealing photos and short-but-sweet videos as soon as you sign the listing agreement, leading up to the moment that you actually list the property. It’s key to post weekly teases of your properties with a catchy caption that includes important property, open house and timeline information.
In order to gain more viewership, be sure to always use the location feature for every post, along with creating a property-specific hashtag. This hashtag can be the address, a custom name you create for the home or a hashtag that highlights the best feature of the home. Hashtags are they key to pinning you on the digital map, so also include traditional real estate hashtags. They can be as simple as #miamirealestate or #miamirealtor!
Always remember to link back to your website and listings. Since Instagram only allows for one link in your profile, a quick fix to add multiple links is installing the https://later.com/linkinbio/ feature. It allows you to add a link to each post!
PERSONALIZED EMAIL MARKETING: The key to stellar email marketing is audience segmentation. If you value each individual buyer, realtor colleague or investor why would you send them all one homogenized email? More often than not, the email recipient will see through the general email. Every person you email plays a disparate, important role in your real estate success and, therefore, all have different needs and interests. Dedicate time to finding out who your followers are and what matters to them. What aesthetic preference does your newest Instagram follower have in regards to home buying? What neighborhood does one of your individual buyers love? What house has one of your realtor colleagues sold lately? Ask yourself these questions, and send meaningful, targeted emails to your contacts. Sharing your listings will matter to your buyers and realtor colleagues—if you only send them to your sellers and investors, they might unsubscribe and miss out on future emails from you.
Found this article helpful or have another marketing tip to add? Let us know in the comments below.
This article was created in collaboration between Antonia DeBianchi and Melanie Haselmayr.